Personalization as a Brands strategic value exchange
From an email marketing specialist perspective, Deloitte Digital’s article https://lnkd.in/gsZDWnQa reinforces one important facts: Personalization is not only a creative advantage. But a strategic value exchange between Brands and Customers. Every person are willing to share data, preferences, and behavioral signals, but only if Brands use that information to create experiences that feel useful, relevant, and respectful….