Choose the right package for your Brand’s email growth stage

Whether you need a strong email foundation, better lifecycle performance, or a more advance retention system, Pipeline Relay offers service packages tailored to your stage of growth.

Get your free mini audit

Our Service Package

Choose the right packages for your brand’s growth stage

Relay Launch™

For brands that need to build a strong email marketing foundation.


Relay Growth™

For brands that already have a strong email foundation and are ready to improve their lifecycle performance.

Relay Scale™

For brands that want a more advance lifecycle system and are ready to scale email driven revenue with other supporting channels.

Compare Package

Feature

Relay Launch™

Relay Growth™

Relay Scale™

Email marketing foundation

Yes

Yes

Yes

Automation flow

Essential

Expanded

Advance

Segmentation

Basic

Improved

Advance

Deliverability support

Yes

Yes

Yes

Campaign planning

Basic

Improved

Advance

Monitoring & optimization

No

Ongoing monthly

Ongoing monthly

KPI report & Marketing Analytics

Basic

Monthly

Advance

SMS support

No

Optional Add On Service

Yes

Third party integration

Basic

Embeded

Comprehensive

Frequently Ask Question

Our Pipeline Relay service package is designed for Shopify and WooCommerce DTC ecommerce brands that want to build, improve, or scale their lifecycle marketing system using Klaviyo.
You do not need to have a large email list or a specific revenue level before working with us. Early-stage brands can start with Relay Launch™ to build the foundation from zero, while growing and more established brands may choose Relay Growth™ or Relay Scale™.
This service works best when your store is already live or close to launch, your products and offers are clear, and you are ready to use email, automation, and customer journeys as a revenue channel.

The right package depends on your current business stage, customer lifecycle complexity, marketing goals, and the channels you want to activate.
Relay Launch™ is best for brands that need a strong lifecycle foundation. This package is ideal if you are just starting with Klaviyo or want to build the essential automations first.
Relay Growth™ is best for brands that already have growing traffic, subscribers, and customers, but need a more advanced lifecycle system. This package is ideal if you want to improve segmentation, add SMS automation flow, create more personalized customer journeys, and increase repeat purchases through preference-based, and milestone flows.
Relay Scale™ is best for brands with a more mature ecommerce operation and multiple customer acquisition or retention channels. This package is ideal if you want to build a comprehensive omnichannel lifecycle system across Email, SMS, paid lead sources, loyalty, VIP programs, and advanced retention journeys.
If you are unsure which package fits your business, we recommend starting with a Free Mini Audit. We will review your current setup, identify lifecycle gaps, and recommend the package that best matches your stage, goals, and growth opportunities.

All Pipeline Relay service packages include the essential components needed to build a scalable lifecycle marketing system. Every package includes ecommerce and Klaviyo integration setup, sign-up form setup, customer segmentation setup, customer hub setup, lifecycle flow automation, quality assurance, implementation documentation and handover.
The main difference between each package is the number, depth, and complexity of the automations included.
Relay Launch™ covers essential customer lifecycle automations such as welcome, cart recovery, re-engagement, and other required flows.
Relay Growth™ expands your lifecycle system with more advanced segmentation, SMS automation as an add-on service, lead magnet flows, replenishment, referral, and customer milestone automations.
Relay Scale™ delivers a comprehensive omnichannel lifecycle system across Email, SMS, paid lead sources, loyalty programs, VIP journeys, and advanced retention automations.
Each package builds upon the previous one, allowing you to start with the level that best fits your current business stage and expand as your marketing matures.

Yes. Each Relay package can be adjusted based on your business needs, current setup, customer journey, and growth goals.
If you need services that are not included in the selected package, we can review them as add-ons. This may include custom flows, migration support, advanced segmentation, extra email production, additional integrations, SMS Marketing, or Email-Ready Website / Store Setup.
Any customization will be confirmed during the audit or proposal stage, so the scope, timeline, deliverables, and pricing are clear before the project begins.

Absolutely. You can begin with Relay Launch™ and later upgrade to Relay Growth™ or Relay Scale™.

Pipeline Relay currently specializes in Klaviyo-based lifecycle marketing systems for Shopify and WooCommerce stores.
We support ecommerce brands that use Shopify or WooCommerce and are either already connected to Klaviyo or ready to be connected with Klaviyo.
If you are currently using another email marketing platform, such as Omnisend, Mailchimp, Brevo, Yotpo, ActiveCampaign, or another platform within our supported migration scope, we can assess whether your business is ready to migrate into Klaviyo.
Our full implementation packages are focused on Klaviyo setup, ecommerce integration, automation, segmentation, sign-up forms, and lifecycle optimization for Shopify and WooCommerce.

Before the project starts, we usually need access to your Shopify or WooCommerce store, your Klaviyo account, your brand information, commercial and product information, and existing email assets if available.
If you are migrating from another platform such as Omnisend, Mailchimp, Brevo, Yotpo, ActiveCampaign, or another platform within our supported migration scope, we may also need access to your existing account or exported data, including subscribers, consent status, lists, segments, tags, suppression data, templates, flows, campaigns, and available performance reports.
If you are starting from zero, that is completely fine. We can help you build the foundation from the beginning, including Klaviyo integration setup into your ecommerce store.

Yes. Every automation includes email copywriting and professionally designed email templates based on your brand voice, visual direction, customer journey, and campaign goals. Our goal is to create emails that are clear, on-brand, easy to read, and optimized for conversion.

Yes. Depending on your selected package, platform capabilities, and customer data readiness, we can create a coordinated lifecycle system across Email and SMS.

The project can start once the proposal is approved, the initial payment or deposit has been received, and the onboarding forms are completed.
You will be asked to complete a few required forms, such as the project intake form, platform access form, brand and commercial information form, and migration information form if applicable.
Most clients should expect to spend around 45–60 minutes completing the on-boarding materials, depending on the how much information is already prepared.
Once everything is submitted, we can begin the Pipeline Audit, develop the Pipeline Blueprint, and move into the project implementation.

Approximately between 4 and 16 weeks, depending on the package you choose, the complexity of your business, your existing configuration, and your responsiveness. The time frame above is merely a general guide.

The actual implementation time frame may be shorter or longer, depending on:
The complexity of your Brand, How quickly brand assets, product information, and approvals are provided, Whether your e-commerce tracking is already working properly, and the number of revision required.

For more complex businesses, we will recommend a phased implementation approach. This allows us to prioritize the highest-impact flows first, launch them properly, and continue building additional automations in stages.

Not always. Whenever possible we optimize your existing assets before recommending a full rebuild.

Yes. After the setup project is completed, you can continue with our Monthly Retainer service.
Monthly support include campaign planning, flow monitoring, performance review, optimization recommendations, email production, reporting, and ongoing lifecycle support.

Your monthly investment costs depend on the package you choose, the complexity of your business and the scale of your brand. Investment costs range from $2,000 to $5,000 per month. Your final quote will be confirmed once we have completed the mini audit and received your responses to the registration form.

Once the project scope is confirmed, we will send an onboarding form and an invoice with the agreed package, timeline, deliverables, and milestone-based payment terms. Our work begins after the contract has been accepted and the required initial payment or funded milestone has been sent.

Secure Payment Options
Projects can be paid through Upwork Direct Contracts or through an approved direct invoice arrangement. You may use Wise or another international transfer provider to send payment directly to our Indonesian bank account.

While no agency can guarantee specific revenue outcomes, we focus on implementing lifecycle marketing best practices designed to improve customer engagement, retention, and long-term revenue potential.

Pipeline Relay is a team of people with multiple backgrounds committed to helping you optimize your email marketing performance. We combine lifecycle strategy, technical implementation, quality assurance, and ongoing optimization into one structured workflow.

Which package is right for you?

Relay Launch™
Start from:

$2000

  • Foundation setup
  • Essential automation flows
  • Initial segmentation setup
  • Monthly monitoring & optimization
free mini audit
Relay Growth™
Start from:

$3600

  • Everything in Relay Launch
  • Advance lifecycle flows
  • Improved segmentation
  • Weekly monitoring  & optimization
free mini audit
Relay Scale™
Start from:

$4500

  • Everything in Relay Growth
  • Advance automation system
  • Expanded channel support
  • Weekly monitoring & Strategic optimization
free mini audit
brand
Ready to turn your email channel

into your business performing asset?

Lets get start with free mini audit!

Get your free mini audit